Holmes & Co. Wins Gold In Advertising Awards Show

Two major healthcare creative awards competitions have recognized Holmes & Co. Advertising with multiple Gold and Silver Awards. The honors are for advertising campaigns prepared for Bozeman Deaconess Hospital of Montana and Georgetown Hospital System of South Carolina.

The Twenty-Eighth Annual Healthcare Advertising Awards is said to be the oldest, largest, and most widely respected healthcare advertising awards competition. Sponsored by Healthcare Marketing Report, a leading publication covering all aspects of healthcare marketing, the competition attracted nearly 4,000 entries. A national panel of judges rated entries for creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.

Holmes & Co. received a Gold Award in the Health Promotion Program category for a campaign encouraging childhood immunization. The multimedia campaign, sponsored by Bozeman Deaconess Hospital, was utilized throughout Montana. A television, radio, print, outdoor, and online campaign for Bozeman Deaconess Cancer Center earned a Silver Award. A poster displayed in the Emergency Rooms of Georgetown Hospital System hospitals in South Carolina was also awarded Silver. The Aster Awards competition also recognizes excellence in healthcare advertising from across the nation and world. Winning entries, judged by a diverse panel of experts, are published in Marketing Healthcare Today magazine. In order to earn a Gold Award – entry must score 95 to 99 (top 5% in the nation).

Holmes & Co. garnered two Gold Awards in the Aster Awards competition, one for the Bozeman Deaconess Cancer Center campaign and another for the Georgetown Hospital System Emergency Room poster.

"We're pleased with this recognition of the work we do for our clients," Lisa Holmes, president of Holmes & Co., says. " While performance in the marketplace is our first criteria for success, long experience teaches us that creative, unexpected, innovative presentation of sound strategies is the shortest road to that success. Work that works, and is also recognized for creativity, is but one more reward resulting from long-standing professional partnerships with our clients."

Holmes & Co. Advertising has specialized in creating marketing communications programs for hospitals and other healthcare clients for more than twenty years. The firm represents clients from coast to coast from Headquarters in Salt Lake City, Utah.