Carefully pondering and considering an advertising campaign while seated comfortably at your desk or in a conference room is one thing. Being bombarded by thousands of messages in an endless barrage is something else altogether. But that's how your prospects see advertising.

That's the reason the campaigns we create for our clients are seldom the kind of thing they anticipated. In fact, the unexpected is what our clients soon learn to expect from us. The work we produce is designed to appeal to prospects in the real world rather than clients in conference rooms. So, while it is based on sound marketing communications principles and guided by rational strategic planning, it is built according to a different blueprint.

First, it is meant to attract attention—to be noticed as it flies by at the speed of light or sound, to stand out from the crowd and proclaim its importance to prospects.

Next, it must arouse interest. The attention we have attracted must be turned into an ongoing appeal to the self interest of the audience, continuously answering the question, “what's in it for me?”

Then it must create desire. Effective campaigns create a place for you in the minds of prospects, put you on the list of people and places they will consider, embed you in their memories.

Finally, a creatively sound campaign will spur action. When the time is right, when the need arises, prospects will remember and will act—and that creates an opportunity for you to establish a relationship.

Our creative capabilities include all known—and unknown—communications media. From lavish television commercials to hard-to-ignore refrigerator magnets to engaging picture postcards to involving CD-ROM sales pitches, we create an attention-getting, interest-arousing, desire-building, action-inspiring pieces of marketing communication on time and on budget every day.