Direct Mail advertising came by its nickname—junk mail—honestly. It has, and does, clutter up mailboxes all over America with unwanted, unnecessary, and inappropriate offers of unwanted, unnecessary, and inappropriate services.
Still, when used properly, putting a message directly into the hands of prospects can be amazingly effective and surprisingly efficient.
Holmes & Co. has developed and implemented numerous direct mail campaigns for hospital and health-care clients over the years. From distributing refrigerator magnets with maps and phone numbers to new residents to sending out calculators to help physician practices calculate the savings they could realize by using a management service, we've effectively employed mail campaigns directed at consumer and business audiences.