“Public” is, perhaps, a misleading word. It is a word of many and varied meanings when applied to our work for our clients.

It might mean the “public” in the broadest sense of the word.

Or it may mean communicating plans with and gaining support from those who lead the community in government, civic, or business roles.

It might mean establishing ties with community service organizations.

And it could mean fostering relationships with your own medical staff, employees, or volunteers.

These, and many other groups, can be, have been, and are the “public” when we practice public relations for and with our clients.