Effective, persuasive marketing communication is neither fish nor fowl, black nor white. It is, instead, based on carefully blending and balancing what you say and how you say it. We categorize the what as strategic planning and the how as creative execution. Both are part of the package. If either is missing, the package is essentially empty.

Holmes & Co. bases every campaign for every client on a well-defined strategy, developed in conjunction with the client and approved by all decision makers. Ranging from thick, dense, fact-filled plans that come with a reminder to “lift with your legs, not your back” to short and simple documents a few pages long, each strategy contains the best answers available to three simple questions:

Who are we talking to?
What do we expect them to believe?
Why should they believe it?

While the questions are simple, arriving at answers is not always easy. But, hand-in-hand with our clients we utilize market research, operational realities, management knowledge, competitive considerations, and experience to reach agreement. Once we have clearly defined our target audience, determined our most attractive proposition, and decided on the most convincing arguments in its favor, the stage is set for an effective strategy that leads to effective creativity that leads to effective marketing communications campaigns.

Finally, our vast experience developing effective marketing communications strategies for hospitals and health-care clients across the country offers insight that is difficult to match.