Marketing communications campaigns usually represent a specific solution to a unique problem.

But, sometimes, similarities outweigh differences and a campaign created for one hospital is applicable to another. When that is the case, we do not hesitate to save our clients a wad of cash by utilizing material already developed for other clients. Campaigns of proven success and demonstrated effectiveness can be modified as necessary and licensed for exclusive use elsewhere.

A modified version of this approach has also been used with good results for hospital networks or systems. Marketing representatives from affiliated hospitals agree on service lines to be promoted, a brand-image to be bolstered, or other communications requirements. A unified strategic approach is developed, followed by the creation and production of campaign materials. Costs—and success—are shared.